SETOFF is a masters of design and fashion show in Chicago. The site's focus was around separate layers of information and color coordination that communicated with the actual gallery space. Regarding the time-line, SETOFF went through updates such as the intermediate splash page, that coincided with actual SAIC deadlines. SETOFF was also selected as a winner in the Archive13 Competition, and is now permanently held in the Chicago Design Archive.
“Under evaluation implies the future, opportunity, and the sudden appearance of something forgotten.” Jeff Wall